Marketing Consultancy
for Irish Businesses
MX3 helps Irish businesses bring their brand, strategy and marketing into better alignment. We take a practical, hands-on approach, helping you clarify what matters, strengthen your positioning and support delivery across the channels that matter most to your business.
Whether you need clearer direction, a stronger brand or more joined-up marketing activity, we work closely with you to build a more focused and consistent approach.
How We Work with Clients
At MX3, we start by understanding your business properly; where you are now, what you are trying to achieve and how your current marketing is supporting that.
From there, we help bring clarity and structure to your approach. That may mean refining your strategy, developing or repositioning your brand, or making sure your website and wider marketing are aligned.
Once the foundations are in place, we can support delivery across content, digital activity and campaigns, helping you stay consistent and focused over time.
Clarify your positioning, messaging and direction.
Develop a visual identity that reflects your business clearly
Create a website that supports your brand, visibility and marketing goals.
Improve how your business appears in search and AI-drive discovery.
Plan and create content that supports awareness, trust and enquiries.
Deliver joined-up activity across digital and traditional channels.
A practical, hands-on approach
We take a collaborative and considered approach to our work. Our clients work directly with us throughout the process, which means conversations are clearer, decisions are faster and the detail does not get lost.
By staying close to both strategy and delivery, we help ensure. your marketing remains aligned, consistent and grounded in your business goals.
Working hand in hand with business owners and marketing teams to drive businesses forward, Aidan’s passion is creating marketing communications that enable Irish SMEs to achieve increased levels of growth and profitability.
Having worked with many of the best creative people in Ireland, it’s hardly surprising that cut through creativity is at the very core of the majority of project solutions he delivers.
As a committed and dedicated brand champion, Aidan advises on every aspect of the marketing process, from strategy and concept development through to implementation and subsequent evaluation.
In 2013 Aidan co-founded O’Connor & Kelly Ltd with Jim Kelly as a marketing-led business consultancy focused on supplying outsourced solutions to SME businesses and not-for-profit organisations.
Aidan holds a BA(Hons) in Business and Strategic Management from the Irish Management Institute, as well as diplomas in Digital Communications and Media from the Digital Marketing Institute and in Marketing from Dublin Institute of Technology.
As well as being a member of the Small Firms Association, Aidan has been a director of Unicef Ireland and chair of Nurture.
Christina Clarkin has worked with clients ranging from solopreneurs to multinational brands, including Microsoft and Apple. This breadth of experience has given her a strong understanding of commerce, strategic thinking, and the tools needed to create marketing campaigns that deliver meaningful results.
In Christina’s own words: “I’m enthused by the ever-changing world of marketing. My experience across both digital and traditional media helps me create campaigns and strategies that deliver measurable results for my clients.”
Christina is also a passionate networker and served as President of the Network Ireland Wicklow branch in 2022.
Jim enjoyed a fifteen-year stint managing brand communications and philanthropic activities within AIB Group, such as the Ryder Cup 2006 and the Better Ireland Programme.
He also developed and managed the sponsorship department of the bank that included all areas of communication such as direct mail, advertising, PR and merchandising.
In 2010 Jim moved to the Dublin Institute of Technology, to assist with the development of external philanthropy and fundraising initiatives for the DIT Foundation.
Jim briefly worked in a communications consultancy role for the Central Bank of Ireland in 2012, before establishing OC&K in 2013, with Aidan. He now works with a portfolio of clients advising on brand development, online visibility (including website and mobile app development), content management and offline promotions.
Clients include those from the hotel and hospitality industry, the retail industry, sports clubs, financial & property industry, and the not-for-profit sector.
Jim holds a Bachelor of Financial Services Degree from UCD, is a Fellow of the Marketing Institute of Ireland and a past council member of the Ireland Funds. He has been a member of the Dublin Chamber and is a current member of the SFA, in Ireland.
What Our Clients Say...
MX3 were complete experts in formulating my new brand identity. From the first interaction with Christina and Aidan, they made the project personal, seamless and efficient with real belief in my ideas. A sincere approach meant the team understood my own needs, and most importantly my customers needs. MX3 delivered more than I envisaged and I am thrilled with the outcome.
Rachael Davis, Owner, Repowerme.ie
We have used this vastly experienced team for many years now and find them so supportive. They go out of their way to find solutions for any of my many marketing challenges.
James O'Connor, Owner Green Acres
We have no doubt that as a direct result of working with Christina, we have improved our online profile, and most importantly, our sales. Christina is reliable, creative and highly positive.
Clodagh Doyle, Owner, Placelift
MX3 Articles
We share practical insights on marketing strategy, digital performance and the challenges Irish businesses are navigating as they grow and adapt.
Let's Talk
If you want a clearer, more effective approach to your marketing, we'd be happy to talk through where you are now and where you want to get to.
