Here are some of the highlights from our blog
We wrote on the topic of Brand Personality many years ago, and after rereading the post recently, we decided to republish same, with a few amends. The thing is that the core message hasn't changed. You still have to be smarter about your marketing.
Jim has a look at modern-day sponsorship. With his previous involvement with Ryder Cups, All Ireland GAA and CSR he ponders whether the model has changed. He also provides some tips on being a sponsor and/or a sponsee.
Christina Clarkin acknowledges that It is becoming harder to be heard on social media and writes about why businesses need to put a little more thought into why they want to use social media marketing.
In this day and age of online networking, we should still avoid the pitfalls of bad networking habits. Jim Kelly looks at some of the original networking skills and bad habits to avoid.
In this post, Jim discusses how you might arrange the building blocks of a desirable brand so that it appeals to potential customers. He provides lists and tips on how to go about the preparation and management of your brand.
Jim Kelly revisits an older blog post in relation to the professional management of events. There are many useful tips in the post about planning, promoting and managing an event.
Are you considering using social media for your business? Jim Kelly discusses 7 important questions to ask yourself before you commit to same.
Jim Kelly has previously written here about the importance of an online presence. In this post he outlines why having a defined digital strategy is not only necessary but essential in this day and age of connectivity.
Not surprisingly. in the last 18 months, more and more business owners have had some time to look at their businesses with fresh eyes. In this post, Jim Kelly addresses the notion of a brand proposition and gives a few tips for SMEs to get started.
Smaller companies with lessor marketing budgets, in particular, really need to be a bit smarter about managing an online presence. We would usually recommend a 50/50 split towards building brand awareness and generating leads. This post discusses the pros of upscaling your online efforts.