Digital Marketing

Audit

Unlock Opportunities and Drive Better Results

Digital Marketing Audit

With today’s ever-evolving digital world, it’s easy for your online campaigns and brand/digital strategy to get lost. The more time you invest in making sure your strategies remain on the right track, the fewer mistakes you’ll make that cost you money and reputation points.

Getting outside help or doing it yourself doesn't change your primary goal of determining which digital elements are working and which ones aren't. It's not just financially prudent, but it's essential in planning your future growth of your company.

Check these red flags if you want to know if now is the right time to start a digital marketing audit. For instance:


  • Your traffic is decreasing or unstable.
  • You’re not reaching your targets.
  • Your social following isn’t growing.
  • Your bounce rate is going up.
  • Your click-through-rate is struggling in your emails.


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Digital Marketing Audit Form

Creating your own digital marketing audit report will:

Show you what you need to do differently

Save your business

money

Keep your business on track

Provide insights into your competition

DIY Digital Marketing Audit

If any part of your digital campaign is failing, it’s a sign that you need to rethink your strategy. Below, we’ll take a look at the elements which should go into your digital audit template. Feel free to pick and choose the parts that are relevant to your brand. Contact us if you need help or don't have the time or expertise to complete this exercise.

  • Brand ID

    • Is our brand’s visual identity (logo, colors, typography) consistently represented across all digital channels (website, social media, email signatures)?



  • Content Marketing

    • Does our messaging clearly communicate our brand’s unique value proposition and differentiate us from competitors?
    • Is the brand voice and tone consistent across platforms, including social media, website, and ads?
    • Which are your highest-performing articles? (Consider click-through rate, conversion rate, likes and shares on social media, time spent on page).
    • What is your lowest-performing content? (Look at bounce rate, negative comments, or lack of attention).
    • Is your content still in date? If there are any irrelevant articles on your blog, now might be the time to update them, or remove them completely.
    • What are your competitors doing, and how are your target audience responding to different media?

  • Email

    • What days and times perform best for you when sending emails? Emails are frequently very time sensitive.
    • Are our email campaigns segmented and personalised to target specific audience groups effectively?
    • What are our email open rates, click-through rates, and conversion rates, and how do they compare to industry benchmarks?
    • Is our email content (subject lines, copy, CTAs) aligned with our overall brand messaging and optimised for engagement?


  • Paid/Search Advertising

    • Are our paid campaigns (Google Ads, social media ads, etc.) targeting the right audience segments with relevant messaging and creative?
    • What is the ROI and performance (CPC, CTR, CPA) of our paid campaigns, and are they aligned with our overall marketing goals?
    • Are we optimising ad spend across platforms, using A/B testing, and adjusting bids based on campaign performance?
    • Which keywords are you ranking best for?
    • Where are most of your customers coming from?
    • Who are your biggest competitors, and what are they doing that you aren’t?

  • SEO

    • Are our website’s on-page elements (title tags, meta descriptions, headers, and keywords) optimised for search engine visibility and user relevance?
    • How is our site’s technical SEO health, including factors like page speed, mobile-friendliness, and crawlability?
    • Are we generating high-quality, relevant backlinks to improve domain authority, and how do we compare to competitors in this area?



  • Social Media

    • Are our social media profiles optimized with consistent branding (images, bios, links) and aligned with our overall brand identity?
    • Which channels are you  active on and why? Is there a new platform that would appeal to your target audience?
    • Has the traffic for your social media pages gone up? Are you regularly earning new followers, or is your community diminishing?
    • How much engagement are you getting? (tags, shares, comments, etc.). Which posts drive the most engagement, and which lead to the least?
    • How much traffic are you getting from your social media pages? How frequently do people send their friends back to your website?

  • Website

    • Is the website user-friendly, with intuitive navigation, clear CTAs, and a responsive design for both desktop and mobile users?
    • How fast is the website loading, and are there any performance issues (page speed, broken links, large image files) that may affect user experience or SEO rankings?
    • Is the website content optimised for SEO, including keyword usage, meta tags, alt text for images, and internal linking?
    • Does the website provide a seamless and secure user experience, including SSL certificates, secure payment gateways, and easy-to-complete forms?
    • Are we tracking website analytics effectively, such as bounce rate, conversion rate, and user behaviour, to identify opportunities for improvement?
    • Is the website design still appealing?
    • Is all your information up to date?

  • Data tools for measurement

    Do you know what you should be measuring and why under the different digital marketing tools we have mentioned above? 

    • Social networks and social media monitoring tools: Most social networks come with their own basic analytics tools. If your digital marketing strategy uses a lot of social media, you can also access listening and monitoring tools for extra insights.
    • Google analytics and AdWords: Google analytics is one of the best tools on the web for learning how well your pages are performing. You’ll be able to use this to guide your content and SEO strategies.
    • Keyword tools: If you need help figuring out what to rank for, then keyword tools can help. They even help you to track your performance against your competition.
    • Email marketing tools: Many email marketing platforms come with access to analytics. These tools show you your click-through rates, bounce rates, conversions and more
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